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ScanLife links consumers to product info via UPC bar code scanning
ScanLife has launched a new feature that lets consumers scan UPC bar codes from books, DVDs and electronics to get pricing information and reviews in a matter of seconds.A consumer just scans the code...
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Social media is key to mobile merchandising
With so many retailers using the mobile Web and applications as mini-storefronts, having a spot-on mobile merchandising strategy is becoming increasingly important to succeed and drive sales.Mobile...
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Tommy Bahama print ad sells sunglasses via click-to-buy QR code
Tommy Bahama is selling its sunglasses via a QR code featured in a print ad in Esquire magazine.The company worked with Scanbuy to promote its polarized lenses. When readers snap a photo of the bar...
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JCPenney integrates iPads in-store to influence purchase decisions
The findmore initiative aims to help consumers find more while in-storeJ. C. Penney Co. Inc. is integrating Apple’s iPad into the in-store experience to help guide consumers into making the right...
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How video can increase mobile site conversion
HSN relies on mobile video to drive sales on its mobile siteRetailers first learned the value of sight, sound and motion after incorporating videos into their PC sites. With the proliferation of...
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Sears takes catalog merchandising strategy mobile
Sears Tools CatalogSears Holdings Corp. has released its annual Tools Catalog for online and – for the first time – on mobile, with QR codes incorporated into the iPad version to take the retailer’s...
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Zappos.com translates online experience to mobile via Android app
Zappos.com brings shopping to Android marketZappos.com has launched a mobile app for Android, allowing customers to shop its full catalog of handbags, shoes and clothes via their mobile devices.The...
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EBay exec debunks iPad consumers as upscale
NEW YORK – An eBay executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said contrary to belief, upscale and affluent users are only a small percentage of consumers that are...
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Top mobile merchandising strategies of 2011
Mobile merchandising is key to selling products via the mobile medium.In 2011 there were many mobile sites and apps launched that really stood out in terms of their mobile merchandising strategies....
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Retailers take one-stroke holiday marketing approach across mobile Web, apps
This year, retailers are loading their mobile sites and applications with features to drive in-store traffic and online sales in preparation for Thanksgiving weekend. Here is a look at how five of the...
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How Gilt Groupe is closing the loop on mobile browsing, sales
The new Gilt iPad appFlash sales business Gilt Groupe is experiencing strong mobile engagement and sales results this holiday season thanks to a focus on merchandising and other strategies that help...
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Gilt personalizes flash sales to simplify mobile shopping
Gilt's new Your Personal Sale feature Gilt is rolling out a new feature within its mobile applications and Web site that is aimed at tailoring the company’s inventory of daily sales for a more...
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Buy Now beats Shop Now in driving mobile conversions: Rue La La
Flash retailer Rue La La is aiming to significantly differentiate itself this holiday season by making multiple tweaks and alterations to the creative within the company’s mobile application with...
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Gilt.com kicks off Mobile Week to build on holiday sales momentum
Gilt.com is holding mobile exclusive sales all week Looking to further momentum behind its growing mobile commerce business, online flash sales site Gilt.com kicked off a new promotion last night...
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How Amazon is driving sales via mobile services for third-party sellers
The Amazon Seller app Amazon is leveraging mobile to address one of its weak points – product-related content – as it looks to do a better job of guiding smartphone shoppers along the path to...
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Saks highlights individual brands with set of mobile ads
Gucci editorial image by Saks Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products....
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Stuart Weitzman positions itself as Coachella staple to reach younger audience
Stuart Weitzman sandals U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella....
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HotelTonight adds forecasting features to capitalize on impulse bookings
HotelTonight curates deals for over 300 destinations HotelTonight’s new Look Ahead forecasting tool for its mobile application is designed to give confidence to the impulsive traveler, while generating...
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7-Eleven cranks up app downloads with mobile-exclusive sweepstakes
#GIMMEPIZZA is 7-Eleven’s first sweepstakes campaign 7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application and talk about the...
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Bloomingdale’s inspires selfies with blogger beauty guide
Blomingdale’s Strike a Pose Department store chain Bloomingdale’s is touting its expansive beauty department offerings with a spring/summer beauty guide that features the style tips of blogger and...
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